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What you want, not just what you need

Search Engine Optimisation (SEO)

Search Engine Optimisation consists of techniques specifically employed to make your website appear as high as possible in the organic results of Search Engines.

What is good for the user experience is not always good for Search Engines.

So you have a fantastic website with massively relevant products or services, but you're getting no enquiries. It's time to start looking at the underlying structure of your site to see how it looks to the search engines - specifically Google. Search engines see only text and do not support Flash or JavaScript.

SEO Questions to be answered ...

Is there plenty of text on each page to be seen?
Are there standard links for a search engine to follow?
Is the text within the site relevant to your preferred search terms?
Are your preferred search terms the same as your visitors would be using?
Have the basics been done with regard to META tags?
Does your site conform to the webmaster guidelines?

There are actually many more SEO questions, but the above are the most important. We can provide the answers for you and optimise your site for optimum Search Engine performance.

Search Engine Marketing (SEM)

A quick and sure-fire way to ensure your site is seen in search results is to employ SEM (in Google this is known as AdWords). This does come at a premium, as you pay for each click-through to your site.

Creating effective and cost-efficient SEM campaigns can be complex and daunting - we can setup your AdWords account, setup campaigns and manage on an ongoing basis for you.