diffusion-tracker.com
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Fully interactive interface - click and drag
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Three interfaces : management, supplier, client
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Script.aculo.us and Prototype throughout
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Selective use of Flash to bring charts to life
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Intuitive drill-down functionality
It is impossible to over-state the underlying complexity of this website.
It's ease of use belies a system that enables administrators to manage campaigns and create users; users to manage their own campaigns and customise their experience; publishers to opt-in to a campaign and present content automatically on their site.
The user interface for the reporting segment makes extensive use of Ajax technologies to bring the reports to life.